Look@MyBaby® is a suite of new and exclusive online services for parents with a bun in the oven or newborn.
We work with hospitals and industry partners to enable families to record their baby's milestones and connect with their new baby in hospital postnatal maternity wards, special care nurseries and neonatal intensive care units (NICU).
Never forget the first yawns, stretches and smiles
We offer you a personal new online experience with the Look@MyBaby Book™.
Record all the first in a lifetime memories with your baby to be treasured forever.
Invite your Family and Friends to share your excitement counting down to the big day.
Announce the arrival of your baby (or babies!), including real time moments direct from the hospital crib with live video Virtual Baby Visits™.
When babies need special care
Live video Virtual Baby Visits™ are used by hospitals in special care nurseries and Neonatal Intensive Care Units (NICU) to help Mums and families bond with their newborn when they are separated.
When siblings and family members are not allowed access to sensitive areas like the NICU, Look@MyBaby® provides special on-site viewing screens.
If parents must go home without their baby, we also provide remote access live video services.
We follow specific hospital protocols on how best our services will help families.
What people are saying
Having a baby is a personal time in your life. We place great emphasis on offering you personal service via our Look@MyBaby® Concierge Team.
As a result we enjoy wonderful customer Testimonials which speak for themselves.
You can jump on our social network pages and join the conversation to find out first hand what we are up to, and how Look@MyBaby® will work for your family.
You can also read about us and see us on TV in our News and Media section.
How it works
The Look@MyBaby Book™ is an online service for pregnant Mums, families with a newborn, or growing toddlers at home.
Enjoy a private and secure online record of baby photos, video and personal memory stories.
Includes health education and information from your hospital, plus video Virtual Baby Visits™ in real time from the hospital crib (subject to your hospital's protocols).
Parents JOIN NOW (FREE) and invite your Family and Friends.
You use your own mobile phone, tablet or computer to control your access and invitations. Grandparents and family use a secure and easy to understand username and password login on any device.
A personal Look@MyBaby® Concierge for each family ensures smooth sailing for everyone.